Some things were just made for each other. They are the things that once you see them together, you can’t imagine how they ever existed without the other. This is exactly like the relationship between Cloud CMA and Cloud MLX.
To say that the real estate industry is obsessed with lead generation, is an understatement. Where are you getting your leads from? How much are you paying for them? Which are the best quality? Because of this, companies that generate leads for you, are constantly under scrutiny. If you are paying thousands of dollars a month, you would expect to be delivered good quality leads, right? Sadly, this is not always the case.
Every year Inman News, the leading real estate news website, publishes “The Inman Real Estate Influencers List.” Inman’s editorial staff, along with suggestions from people outside of the company, work together to come up with a list of more than 100 top candidates. Big names include: Tom Ferry (from Tom Ferry – Your Coach, Seth Price (from Placester), Laura Monroe (from RealSatisfied), and Art Carter (from top MLS – CRMLS). This list signifies people who are making an impact in the industry, moving it in a positive direction, and changing things up. These are the people to learn from, so it’s important to pay attention to what they have to say and the moves they make.
When the online portals rose to popularity in 2008 they promised leads – lots of leads. And high quality ones at that. As a former sales rep for a major portal, I myself touted about our 2 million unique visitors a month and why spending advertising dollars with us would turn into more sales. Unfortunately, unless you created a team around responding to all the numerous leads, you were often left frustrated and disappointed.