Have you ever looked at a pair of shoes online and had them (literally) follow you on Facebook and every other website you visit? If so, then you have experienced retargeting.
Retargeting is when you visit a website, decide to leave, and then see ads across other websites on the internet for that particular website or product.
In the past few years retargeting has become increasingly popular for businesses, and for good reason! People who visit your website and are then retargeted with ads are 70% more likely to convert.
So how can a savvy real estate agent like yourself take advantage of this highly effective marketing tactic and turn it into more leads and sales?