The real estate industry is constantly evolving. And if you want to grow your real estate business, it’s your job to stay on top of new trends and tools that come on the market every year.
So to save you a little headache this year, we’ve compiled the top 4 trends in real estate to keep an eye on:
While the idea of incorporating video into your business isn’t new, it’s still a trend to watch as more products that help agents produce video continue to come on the market. If you’re still on the fence about video marketing consider these stats:
- 85% of buyers/sellers prefer to work with a REALTOR® that incorporates video into their strategy, but only 15% of agents are using video.
- Listings with videos receive 403% more inquiries than those that don’t.
Basically, video isn’t just a fad – it’s here to stay. And with only a small percentage of agents currently using it in their marketing efforts, there has never been a better time to get a jump on the competition. Check out this post on how you can take the first step to video marketing today.
As a busy agent, it’s hard to immediately follow up with every single lead that comes in. And unfortunately, consumers today expect a response within the hour. So, since you can’t always tend to your phone, and your leads want answers now, what’s a savvy agent like yourself to do? Automation. More and more agents are adopting systems that will automatically reply on their behalf when they’re busy. Automation platforms also allow you to personalize how you respond to leads versus sending a generic autoresponder. Not sure which one to choose? Follow Up Boss gets our vote – it’s super easy to use and set up, making it approachable for agents of all levels. If you’re looking to provide your leads with something of value, check out Cloud Attract – The easy way to create landing pages that instantly responds with a CMA or listing alerts.
Front-end of choice
Traditionally, there hasn’t been much of a choice in how you access data on the MLS. While systems like Matrix or Rapattoni are great at housing data, they aren’t the easiest to navigate. But now, numerous MLSs across the country, including the country’s largest, are offering agents a Front-end of choice with Cloud MLX. Now searching the MLS is similar to searching Google which is helping agents nationwide work smarter and faster. Want to see if Cloud MLX is available in your market? Click here to find out.
Online brokerages have been making noise in the industry for the last couple years, because they offer a different business model from traditional brokerages. Some common differences are: separation of duties, a dedicated marketing team to help their agents, some offer better health benefits, a stable and consistent salary, amongst other things. This different type of business model might be attractive to agents who no longer want to do it all. With online brokerages, agents can solely focus on actually working with their clients, letting other people in the brokerage handle tasks like marketing. Of course, online brokerages have their drawbacks such as reduced or no commission per sale, but they offer a new way of doing real estate for agents who might not fit within the structure of a traditional broker.
What trends you have been noticing in the industry? Let us know in the comments below.