I often hear real estate agents say, “I don’t really focus on lead gen, I only work off referrals and have plenty of business.” It’s no secret that referral leads are the best leads, so what’s can you do to get more?
You might be rolling your eyes and thinking, “Duh” right about now, but hear me out. If one of your friends asked you for a new hairstylist, would you refer them to anyone that you were not absolutely certain would deliver a good experience? Probably not. And while a bad haircut is unfortunate, in the grand scheme of things it is far, far less earth shattering than a making a mistake with a real estate purchase.
Remember that for your clients, buying or selling a house, whether it’s their first time or 10th, is an emotional process. And while some clients are easy to work with, others will drag out the process and make you more and more annoyed each day. So maybe you rush them – just a little. It happens, we are all human. But unfortunately you may leave your client feeling that you didn’t truly have their best interest at heart.
So the ONE thing you can do to avoid this and generate more referral leads is…
Be empathetic towards your clients wants and needs.
In fact, empathy in business has become a rising topic in the past few years. Companies are focusing less on the “sell, sell, sell”/ “buy, buy, buy” and more on making real connections with their consumers. Taking this same approach in your real estate business results in? A tribe of people who support your mission, stand behind your business, and promote you to others.
When you truly master the art of being empathetic, surpassing the competition is easy.
Here at W+R Studios we are passionate about building tools that help solve everyday problems for the real estate community. Our goal is to make your life easier. We understand our customers’ needs, continually make improvements to our products based on feedback, and in turn we have a tribe of people who promote us.
Have you ever had an experience where it paid to be empathetic? Or a time when you rushed a client and got a negative result? Share with in the comments below, we’d love to hear from you. Also, if you want to stay up to date with new products, updates, and blogs like these subscribe to our monthly Newsletter!